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ASSOCIATION EXCELLENCE SEMINAR

May 11-12, 2026

Starkville, MS

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MSAE Association Excellence Seminar AGENDA

May 11-12, 2026

The Mill at MSU Starkville, MS

Monday, May 11, 2026

11:00 am Registrations Opens

11:30 am: The Lucky Table: Opening Lunch & Welcome

12:45 pm: Betting on Session I: What’s Your Ice Cream Machine? Russ Webb, CAE

2:10 pm Break : The Chill Zone with MS State Ice Cream!

2:30 pm Winning with Session II: Taking Care of Yourself, Financially Dr. Rebecca Smith

3:45 pm: Cell Phone Break

4:00 pm : Cashing In on Session III: Everyone Can Be A Geek (technology) Russ Webb, CAE

5:30 pm Final announcements and directions for evening activities 6:00 pm: Opening Reception & Evening Events

Tuesday, May 12, 2026

8:00 am: Neon Sunrise Breakfast

8:30 am: Stacking the Deck: Marketing Strategies That Win Why Your Marketing Isn’t Working and the 5-Minute Fix Every Executive Needs Dr. James N. Barnes

9:35 am: Break: Betting Big on Roundtables

9:45 am: High Roller Roundtables (25 minutes per table) Topics: Invest in Your Future Revamp Your Reception to Promote Engagement, Building Meaningful Sponsor Partnerships

11:15 am: Cell Phone Break

11:25 am: Jackpot Strategies: Stay Visible Without Living on Social Media: A Content System for Busy Executives Dr. James N. Barnes

12:30 pm: Dismiss: What Happened in Programming WON’T Stay in Stark Vegas.

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SPRING 2024 | View our latest magazine online. You’ll find helpful articles on technology and photos from our latest events.

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2025 MEDIA KIT
2026 Media Kit

  • When I first joined the MPA, I had no experience as an association executive. And my single best resource in the many years since has been the connections I’ve made with fellow executives through MSAE. The programming and networking have been invaluable to me in my career.

    Layne Bruce, Executive Director Mississippi Press Association

  • Perhaps the biggest benefit is having our meeting planning staff attend events where they get to know industry partners and learn about venues for our Small Town Conference, which changes locations each year. Our staff also benefits from the networking opportunities with other association staff. There have been instances when MML staffers have reached out to other associations when we’ve been contemplating changes in how we do things.

    Shari Veazey, Executive Director Mississippi Municipal League

  • The MSAE gives association executives and employees the chance to share ideas and improve their organizations. Running an association is a collaborative effort and being able to “steal” ideas from those who have found a better way makes everyone a worthier leader.

    Mark Leggett, President Mississippi Poultry Association

  • I am a member of MSAE because of the connection with my peers. When I attend an event, I come away with ideas, energy, and resources to make my organization stronger. I strongly recommend investing in a membership and taking advantage of the networking opportunities MSAE creates.

    Beth Embry, Executive Director Mississippi Association of Family Physicians

  • MSAE serves a vital role in providing excellent networking opportunities with other executive directors and association leaders, as well as with our industry partners. Cultivating connections is so important in our line of work. MSAE also provides quality educational programs at their lunch and learns and conferences. It is THE association for association professionals.

    Amanda Fontaine, Executive Director Mississippi Association of Broadcasters